The Princeton Club

Logo Design + Business Rebrand

Since I seem to spend all of my time here, I wanted to create a design that reflected the heart and soul of this business that I care so much about. By selecting fresh and gender neutral colors, I have updated the appeal of this fitness club. The gym offers so much more than just exercise equipment, but rather expands on all things wellness. That is what has inspired me to create a clean, energized, and sporty rebrand.

Brainstorming + Logo Exploration

programs used: