Greenbush Bar

Logo Design + Business Rebrand

If you didn't notice my last name, I'm Italian. My dad was born in Italy and my Papa lived in the Greenbush Neighborhood right here in Madison. The Greenbush Bar represents such a richly historic neighborhood and I wanted to show that through design. From tying old elements and textures with new typefaces and a clean logo, I created a brand that showcases the two periods of time in harmony.